– What is Bread?
Bread is a rapidly growing decentralized financial services platform being used in over 140 countries by over one million users. Bread’s mobile app allows users to store, send, and receive their digital assets easily and securely by connecting its users crypto directly to the blockchain. In December, 2017, Bread launched the BRD token which enables premium services and functionality within the app, as well as the first ever rewards and loyalty program for crypto users. The BRD token was a sell out event with $32M USD worth of tokens sold in under 90 minutes.
– Bread’s Vision
Bread is on a mission to build the world’s largest decentralized bank. At the core, Bread offers secure wallet capabilities, which have always been and will always be, free. This allows users to receive, store, and send cryptocurrencies to anyone, anywhere in the world, at any time. Bread will soon be the premier way to store and trade all of your digital assets, securely and without any third party or centralized service. In addition to this, Bread will offer other financial services as a full featured banking platform with functionality for users to pay bills, access loans, invest, and even participate in token sales all through the app.
– BRD Token
To create more value for our users, increase user growth, and support the development of Bread’s global financial platform, Bread is launching the first-ever loyalty rewards program offered by a cryptocurrency wallet built around the Bread token.
Users can utilize the tokens to unlock special perks and discounts in the Bread app as it continues to to use a freemium model; while the core wallet capabilities are free to use, while others are accessible for a fee.
Moreover, as part of the loyalty rewards program, the users will be able to earn Bread tokens through various promotions which are designed to increase user adoption or otherwise offer value to Bread.